About the Work:

Isn’t it fantastic when people love what you do?

My work is about defining what is lovable about your business, finding out who loves you, and sharing the love!

That is the essence of what brand strategy is about – beyond the logo, beyond the “skin” of your business are the myriad ways in which people experience what you do and who you are as an organization.

You want to connect in authentic, meaningful ways with your customers — especially your biggest fans–and give them the tools to share the love about your business. I will help you do that.

So it’s no surprise at all. They love you. They really love you!

About Me:

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I love helping organizations discover new ways to communicate and live out the very best of themselves and what they have to offer the world.

I have over a decade of experience in marketing communications and project management. I have helped clients with projects as small as a logo design and as large as multi-year marketing and pr strategies. My goal is always beyond just “selling your stuff.” My goal is to help you develop and deepen relationships with your potential and core customers. That’s where life really happens. That’s where the action is!

You can learn more than you want to know about me by following me on Twitter (I’m @craigpl) or read what I have to say as Philadelphia Independent Business Examiner.


2 thoughts on “About

  1. Great blog! I can agree with about everything on here! It’s fun and not overly business minded but with a strong focus on success!

    Congrats on the Examiner gig! They need to get into Greenville! 🙂

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