Light a F.I.R.E via Twitter

I’ve been encouraging my small business clients to utilize Twitter as a piece of their word of mouth strategy. To those familiar with Twitter, this is a no-brainer, but to many, Twitter remains a world of mystery and pure self-involvement. “Why should I tell the world that I’m clipping my toenails right now?” is a composite of the kind of puzzlement I’m greeted with when I talk about Twitter with someone who hasn’t jumped on this particular bandwagon.

I’ll frame my encouragement around the F.I.R.E acronym used by my close personal friends at Brains on Fire. The F.I.R.E. acronym stands for Fascinate, Inspire, Reward, Engage. Twitter, among other social media platforms, can be really well utilized in helping “fuel the flames of fandom” for who you are and what you do. In other words, social media is a way to stay connected with and encourage some of your strongest advocates. Here’s a brief overview on lighting a F.I.R.E via Twitter.

BOF emblem

Fascinate. Use those 140 characters as a platform to bring fascination into the lives of your followers. It can be about what you’re selling: “Here’s why local, organic produce is important to us…” if you are a restaurant owner (for instance,) or something you’ve seen online and just want to pass along. This is your chance to offer something of value and interest – to bring a bit of “wow!” into people’s lives.

Inspire. Tell people about the 10k run you are participating in. What inspires you, what breathes life into your day, will probably do the same for someone else. @kriscolvin and @createtomorrow are some folks I look to for inspiration during a given day.

Reward. Lots of businesses have taken to offering special discounts and other offers specifically to those who follow them on Twitter.

Engage. This is where the real power of social media connects with your business. @BlackForestDeli in Bethlehem, PA does a fantastic job of this. They talk about what’s happening at the store, but they ask questions, they check in. When I posted about a nasty cut on my thumb, they were quick with first aid advice. Being a nice human being goes a long way in bringing a customer on board.

Twitter and other such applications are just a piece of the marketing puzzle. They are tools that are there to be utilized, along with more traditional ways of getting the word out. But they are tools at your disposal right now. As you become familiar with the platform, you can nuance and bolster its use in your marketing mix. There are tools within and beyond Twitter to monitor the chatter about your product or service, to analyze and to determine more precisely who your audience is and how to tap into potential new audiences, to discover and engage in topics of interest to the people who are or should be using your product or service.

Advertisements

3 thoughts on “Light a F.I.R.E via Twitter

  1. Pingback: uberVU - social comments

  2. Great post providing an easy-to-understand overview of the benefits of social media like Twitter, Craig! It is essential to be clear on your professional objectives, but it’s definitely a fantastic way to penetrate your personal brand, and contact potention clients and opinion leaders alike. Let’s not forget the opportunity it also provides to stay informed about what’s going on in your industry!

    I love the F.I.R.E acronym.

    Thanks, too, for the kudos.

  3. Yes, spaces like Twitter and LinkedIn are fantastic places to find fresh information about one’s profession/industry. I didn’t mention it in the post, but generosity is also a key in this space. Replying to and Retweeting other people’s comments is a better use of your time than ONLY spouting your opinion and “expertise.”

    And the F.I.R.E acronym is a mantra I live by. BOF created a cool wallpaper with a stylized lion and the words Fascinate, Inspire, Reward, Engage circling the lion. Great image to keep me focused on what’s important in my biz. in fact, I just added the image to the post. Enjoy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s