The Brand Builder (Olivier Blanchard) has been doing just a phenomenal job of articulating various aspects of the R.O.I equation as it relates touse of social media in your business. Social media is becoming an increasingly important game-changer in getting the word out about your brand, and in developing relationships that foster trust in who you are and what you have to offer.
Early adopters know this already, but maybe you or your clients or your boss just don’t see the value in “wasting” time in social media. Check out the last several weeks worth of video (and written) R.O.I discussion from Olivier. It’s really worth your while.