Love is the Bridge

Here’s a new visual tool I worked up to describe the goal of brand development and differentiation. I’ve been using the word “LOVE” to describe this process. Since branding begins with people – your customers, your employees, yourself even-and depends totally on people’s positive experience, showing people the love is to me what brand development is all about. Enough words, though. Here’s the image of Love as the bridge:

lovebridge

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